People ask me where cell broadcasting has been implemented. I’ve said Netherlands. But it actually had been implemented quietly in the US two years ago. The ad campaign to publicize it is being run only now.
“Many people do not realize that they carry a potentially life-saving tool with them in their pockets or purses every day,” said W. Craig Fugate, administrator of FEMA. He added that as hurricane season approaches, alerts that these devices can deliver could help people “take appropriate preparedness steps when facing potential man-made and natural disasters.”