Myanmar: Does a month’s lead in rollout matter?

Posted on August 24, 2014  /  0 Comments

It now appears that a month’s lead amounts to one million customers. While there is no bar against those customers also obtaining Telenor, MPT or Yatanarpon SIMs, one would have to conclude that not all will, giving Ooredoo a distinct advantage.

While Ooredoo has focused on second-generation cellular, Telenor’s SIM cards will work with any GSM (Global System for Mobile Communications) phone (2G and 3G).

Furberg insisted there would be enough SIM cards to meet demand and their price would remain at 1,500 kyat (Bt49). A voice call should cost no more than 25 kyat per minute, he said.

“An extensive distribution network will be the backbone of our mass-market approach. As part of Telenor Myanmar’s network-roll-out plan, we will recruit distributors and franchisees in each and every state and region in Myanmar with the goal of establishing a network of 100,000 retailers within five years of the network and service roll-out,” he said.

“These partners will include mum-and-pop shops and other small businesses, and will sell a wide range of Telenor’s mobile communications products and services, such as SIM cards, recharge vouchers and other value-added services, at locations convenient to our customers.”


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