Zero Rating violates Net Neutrality – so what?: Attend unconference session at Stockholm Internet Forum

Posted on October 17, 2015  /  1 Comments

One of the unconference sessions proposed by LIRNEasia has been chosen. Time and place will be announced here.

Zero Rating violates Net Neutrality – so what?

Zero Rated content doesn’t count towards his/her data cap. Users can consume this content for free/very cheap, while paying “regular” data fees for others. For example, Facebook’s text only version can be Zero Rated, but if users click on video/ photo/ links outside of FB, they pay the normal (higher) rate.

For operators, it’s a way to entice users to the Internet, and (in the long term) convert them to paying users. For OTTs it’s a way to make their content popular, attractive ad revenue. For consumers, it’s a way to experience some Internet.

Win win? Many think otherwise. Users may think the Internet = Facebook (or what ever is inside the Walled Garden). OTTs & Telcos may make deals to determine who gets inside the walled garden. One music streaming service may demand others be kept out. Telcos may throttle non-ZR traffic creating Internet fast lanes.

But wait – with less than 20% of the people in most poor Asian countries using the Internet isn’t SOME INTERNET better than NO INTERNET? And are competition harms real in highly competitive telecom markets (e.g. Asia) – where switching costs are low for OTTs and users?

India and other regulators are considering banning Zero Rated content. Is there another way? Join our timely debate.

1 Comment

  1. India is not considering banning zero rated content, Not at all, the DoT committee report, allows for it with a regulatory oversight