Stories about Myanmar mobile device purchase behavior

Posted on February 18, 2016  /  0 Comments

Our survey caught these trends last year. But the stories are good too.

“The Myanmar market has K30,000 smartphones on offer, but people want using phones to be easy,” he said. “The cheaper phones don’t have good touch-screens and can’t store a lot of data compared with K200,000 handsets.”

“Now mobile phone users are going online, using apps,” he said.

U Win Pyay Sone of Mr Fone mobile shop said customers’ first priority is cheap and easy connectivity, especially with the influx of users heading online to play games.

“People are buying middle-class Android smartphones,” he said, adding his shop is selling more Samsung and Huawei handsets than others as they cost about K200,000. “We are selling seven of these phones per day.”

Meanwhile, customers have rejected phones that hearken back to the early days of mobile. An A3 mobile shop worker said that keypad models are gifted to customers that buy smartphones – free of charge.


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