How Facebook tweaks the algorithms that decide the news you see


Posted on April 30, 2017  /  0 Comments

Just yesterday, I wrote about the new regulation being rolled out by Facebook. Here is a description by Farhad Manjoo of the nuts and bolts of its operation.

The people who work on News Feed aren’t making decisions that turn on fuzzy human ideas like ethics, judgment, intuition or seniority. They are concerned only with quantifiable outcomes about people’s actions on the site. That data, at Facebook, is the only real truth. And it is a particular kind of truth: The News Feed team’s ultimate mission is to figure out what users want — what they find “meaningful,” to use Cox and Zuckerberg’s preferred term — and to give them more of that.

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