Tanzania is the newest mobile money success story

Posted on April 13, 2017  /  0 Comments

With massive numbers detailed in the Mobile World Live report, Tanzania is the current success story in mobile-led financial services. What caught my attention was the need for interconnection rules if the market has four suppliers.

World Bank country director for Tanzania, Somalia, Burundi and Malawi, Bella Bird (pictured) said: “The mobile money revolution has made a tremendous impact on the lives of millions of people who can now send and receive money and thus save at low cost. With more effort, the remaining one-third of Tanzanians could also have access.”

According to the latest GSMA Intelligence statistics for Tanzania, by the end of Q1 2016 there were four competing mobile money services available in the country.

Vodacom’s m-Pesa led the market with a 42 per cent share, followed by Tigo Pesa with 31 per cent, Airtel Money on 24 per cent and new entrant Zantel Ezy Pesa with three per cent.

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