We’ve been of the opinion that the only way to sustainably serve the poor is to see them as customers. Our research supported this conclusion. Here is a story from HuffPost about some people who are putting USD 8 million behind this idea. There is actually more. A team of technology veterans has raised $8 million for one of the first funds making early-stage investments in companies meeting the basic needs of low-income customers at the base of India’s economic pyramid.