authenticity Archives


We knew of the use of mobiles to check the authenticity of drugs in Africa, but this is the first we heard of it being used in India. Before buying a Sproxil-verified medication, the consumer scratches off the label to reveal a unique code, then texts it to a free number. Seconds later, a response comes back from Sproxil’s computer servers. If the text message is an approval, the medication is real and the customer buys it. If not, she can report the fake.