In 1998, the principal journalist organizations of Sri Lanka agreed on the Colombo Declaration on Media Freedom and Social Responsibility. That served as a roadmap for some interesting and innovative reforms including the creation of a self-regulatory mechanism for print media in 2003. Of course, the reforms were not completed. In the hope of revising the text and energizing the reform effort, the Sri Lanka Press Institute organized a workshop, at which I was asked to speak. In light of the 15 minutes I was assigned, I decided to focus on SMS and cell broadcasting within the larger context of mobiles, a subject we are deeply interested in, rather try to cover the waterfront.