Telcos are consciously gearing up to with stand the “flash-crowd” New Year’s Eve SMS loads. Pushing the SMS loads at the mean time of 00:00:00 plus or minus a minute is stressful. SMS Controllers (SMSC) have to handle the massive burst. How does this relate to mass alerting? LINREasia’s thinking, the same as the Sri Lanka Disaster Management Centre (DMC), has been, “if we can do it for tsunamis (meaning tsunami warnings), the we can do it for the rest (i.