OTTs and telcos really need to come up with better names to differentiate their products and services. Really. Or maybe confusion is just the point. First there was Free Basics, Facebook’s service which gives free access to a set of applications inside the app (it was previously called Internet.org, a supposedly clever name which of course was used by Facebooks critics point out the fact that it wasn’t really the “Internet”, but again, perhaps that was the point).