The situations in the US and our countries are very different: we have more competition at the access-network level, we have more people who are not connected and our retail pricing schemes are more rational. But it’s illuminating that the FCC is not as excited about zero rating as some other people: Under the FCC’s newly approved net neutrality rules, wireless carriers and other ISPs will not have to go the agency and ask permission every time they want to introduce a new offering or mobile broadband plan, such as a new zero-rating plan, according to FCC officials. The FCC adopted three so-called “bright line” rules for net neutrality: no blocking of legal content; no throttling of Internet traffic on the basis of content; and no paid prioritization of content. For everything not covered by those rules, the FCC approved a catchall “standard for future conduct,” which will used to ensure that broadband providers are not “unreasonably interfering with or unreasonably disadvantaging” the ability of consumers and content providers to use the Internet and connect to each other. Future practices will be judged on a case-by-case basis.