There has been much speculation about the strategy that will be adopted by the Indian juggernaut Bharti when it enters the Sri Lankan mobile market as the fifth player. Bharti is offering food for thought, though of course, reality may not always match what is told at news conferences. LANKA BUSINESS ONLINE – LBO Bharti Airtel will offer value added services, especially music which has been a big hit in the Indian market. “We do more music in India than some of the music companies,” Kapoor said. With broadband and 3G services telecom firms can offer more applications for customers, Kapoor said, adding that they would be “aiming for share of wallet rather than share of telecom.