Online shopping Archives


Adding mobile to the retail experience

Posted on February 27, 2010  /  0 Comments

Now with smartphones ascendant in the developed market economies, retailers are beginning to think about how use the multiple capabilities of the handsets to enhance the shopping experience. The main way they plan to do it is by turning people’s mobile phones into information displays and ordering devices. Can’t find the flour at the grocery store? Grocers will offer phone applications that tell shoppers exactly where to go. Is the department store out of size 8 jeans?