It’s been a long time coming. The paper that Sangamitra Ramachander presented at CPRsouth 2011 based on Teleuse@BOP research has finally been published. We are happy, both for a young researcher getting published in a prestigious journal and for the fact that it gets our research out to academic readers. The private sector in developing countries is increasingly interested in extending mobile telephony services to low income and rural markets that were previously considered unprofitable. Determining the right price is a central challenge in this context.