The survey below, commissioned by Samsung in the US, contrasts with LIRNEasia’s research on teleuse by women at the Bottom of the Pyramid, still in the process of being written up. Our Pakistan findings, being discussed on a PK focused blog, provide the starkest contrast. Survey Reveals Important Role Mobile Phones Play in Women’s Lives “A cell phone does much more than make calls for the Single Mobile Female,” said Randy Smith, vice president of channel marketing for Samsung. “The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend.