The survey below, commissioned by Samsung in the US, contrasts with LIRNEasia’s research on teleuse by women at the Bottom of the Pyramid, still in the process of being written up. Our Pakistan findings, being discussed on a PK focused blog, provide the starkest contrast.
“A cell phone does much more than make calls for the Single Mobile Female,” said Randy Smith, vice president of channel marketing for Samsung. “The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend.”
* Saved by the bell. More than one out of three SMFs have had a friend call them to interrupt a date (34%).
* So you think you can trust your girlfriend … A whopping 70 percent of females surveyed said they have snooped on their significant other’s cell phone. For example, they have looked through text messages or picked up their phone to see who is calling.
* I’m sorry, you’re breaking up. I can’t hear you. Click! Single mobile females are not only using their cell phones to make calls, but they are using them to avoid calls, too.
* 40 percent of respondents have faked technical difficulties to avoid someone they were not interested in dating.
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