i4d : The first monthly magazine on ICT4D Our vision is to build a new outsourcing model to provide employment in rural India with the following objectives: New sources of skill enhancement – currently the opportunities available in rural areas are either related to agriculture or skills like masonry. Such opportunities will introduce the rural workforce to a new set of skills. Increasing the purchasing power – new sources of income from the rural BPOs will ensure greater purchasing capability and help improve the quality of life in rural areas. Increasing the income earning capacity of rural Internet kiosks – Additional revenue from DesiCrew would also make the existing Internet based businesses more viable. Reducing the gender divide – Educated young girls and housewives who cannot traverse distances can be brought into the workforce, hence enabling the enhancement in existing household income levels.