self-proclaimed media guru Archives

Sakwithi ‘I-was-born-to-teach’ Ranasinghe knew the power of media. Few full page advertisements in Lankadeepa, the largest selling weekly in the island were all necessary to convert the virtually unknown English teacher to a national level businessman. That, with the endorsement from a self-proclaimed media guru was adequate to attract thousands of gullible individuals who deposited their hard earned money with him for attractive interest rates, way above the market. When Ranasinghe disappeared, media conveniently washed their hands. Content of paid advertisement, we were reminded, is not their responsibility.