We are in the big data for development space, but we keep an eye on what is happening in the big data for profit space. And IBM is a company we watch. Since 2005, IBM has invested $24 billion in the data analytics business, including $17 billion on 30 acquisitions. In 2013, the business generated nearly $16 billion in revenue. So if IBM makes less money in the future selling hardware, software and services for corporate customers’ data centers, it plans to make more money helping its customers make sense of data — to cut costs, increase sales, innovate and personalize product offerings.