web searches Archives

The New York Times carries a story on the wrong conclusions people jump to when they try to self-diagnose on the web. The story does not say that the findings of the study identify a market opportunity for telecenters, but I do. Apparently two percent of all web searches are health related. Given the massive number of searches devoted to Brittany Spears, Paris Hilton and other luminaries, this is a very significant number. Of the people who search the web for health matters, many want to know about symptoms they are experiencing.