At the Delhi Indicators Meeting earlier this month, there was discussion about how one would count the lifetime free subscriptions being offered in India. The following excerpt from Business Today, may shed some light on this new product:
“However, there’s more to lifetime offers than meets the eye. First, call charges at Rs 1.99 per minute for local and Rs 2.99 per minute for STD are not necessarily low. Customers with ordinary prepaid cards pay anything from Rs 0.70 (local) to Rs 1.20 (STD). As BSNL Finance Director S.D. Saxena puts it, these schemes do not benefit customers who make outgoing calls. They are for those who don’t (but receive lots of calls), such as an aged parent or a chauffeur who have traditionally opted for…
Recent Comments