Rural cellularization may not sound like much, but Mr. Bose is a follower of Clayton M. Christensen, the management guru, who also happens to serve on Vanu’s board. Mr. Christensen told him that the best place to start a new business is where there isn’t yet an established market. So Vanu is starting a project, its largest yet, in Alaska, and is involved with I.B.M, on a demonstration for a project to bring villages in India onto the cellular network.
No longer, then, is Vanu Bose building the world’s most expensive cellphone. In fact, he may help make the cellphone possible everywhere.
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