Asian consumers most prolific SMS users?

Posted on January 4, 2008  /  0 Comments

Consumers across Asia are the most prolific users of mobile messaging and are forecast to further drive message volume in 2008, a research firm said on Thursday.

Nearly 1.5 trillion mobile messages were sent in the Asia-Pacific region over the past 12 months, accounting for 78.9 per cent of all SMS traffic globally last year, said a Gartner’s report.

Nearly 2.3 trillion SMS messages are expected to be transmitted in 2008, a 19.6 per cent increase from the 2007 figure.

The usage of text and picture messaging is also forecast to increase across Asia, Gartner said, but growth rates are likely to slow down as the mobile market becomes increasingly saturated.

Read the full story in ‘The Age’ here

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