Over 3.6% of US mobile users make purchases via cellphones – Nielsen Mobile

Posted on June 25, 2008  /  0 Comments

The New York Times documents a recent study conducted by Nielsen Mobile among 30, 000 wireless customers, that estimates over 3.6% of all mobile phone users in the United States have used their phones to pay for goods and services. This figure is expected to grow in the future, with nearly half of all users of text messages and mobile internet, stating that they hope to make a mobile phone purchase in the future.

However, security concerns remain. 41 percent of the consumers who transmit data said security was the reason they didn’t buy things via their mobile phone. And 21 percent said they did not trust that the transaction would be completed.

LIRNEasia’s study on Mobile2.0@BOP intends to address such issues relating to M-payments, particularly exploring in detail the case of the Philippines.

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