Mobile internet usage on the rise

Posted on December 1, 2008  /  1 Comments

Mobile internet use is growing while the number of people going online via a PC is slowing, analyst firm Nielsen Online has found.

Some 7.3m people accessed the net via their mobile phones, during the second and third quarters of 2008.

This is an increase of 25% compared to a growth of just 3% for the PC-based net audience – now more than 35m.

It also found that the mobile net audience was younger and searched for different things.

While Google remains the most popular site for those logging on via the desktop, on mobile internet BBC News is the most visited site, with nearly a quarter of mobile internet consumers using it.

Other popular sites include BBC Weather and Sky Sports.

“This highlights the advantage of mobile when it comes to immediacy: people often need fast, instant access to weather or sports news and mobile can obviously satisfy this,” said Kent Ferguson, a senior analyst with Nielsen Online.

Read the full story in BBC here.

1 Comment

  1. I was so excited to use my phone to surf the web at work… only to discover minutes later (after I had browsed a little) that I was blocked from doing so ever again in the future.