31 percent of Internet use in the US occurs in front of a TV


Posted on February 8, 2009  /  0 Comments

The story is based on US data, but it is still grist for the mill as we think about how the mobile and Internet will change the mediasphere in emerging Asia.

We are so smitten with screens that we often can’t bear to choose one over another: 31 percent of Internet use occurs while we’re in front of a TV set. We are also taking an interest in watching video on our phones: 100 million handsets are video-capable.

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