Today, Lanka Bell (the cable partner of Reliance through Flag), announced that calls to India would henceforth cost LKR 0.07 a minute, among the lowest IDD rates offered. They have not got around to updating their website, but newspaper ads should count for something.
What is causing downward pressure on international call rates to India? Just a short time back, Dialog cut prices to India. Given today’s move, it will not be long before SLT comes down from its LKR 0.15/0.18/minute levels. Is it the sixth paragraph of the SAARC Colombo Summit Declaration or the entry of Airtel? Airtel has yet to post its international rates on its website, so is this all anticipatory?