Will the shift to mobile as the primary interface to the Internet, dethrone search engines such as Google, that generate their revenues from advertising? An interesting discussion in NYT.
As people increasingly rely on powerful mobile phones instead of PCs to access the Web, their surfing habits are bound to change. What’s more, online advertising could lose its role as the Web’s primary economic engine, putting Google’s leadership role into question.
“The new paradigm is mobile computing and mobility,” said David B. Yoffie, a professor at the Harvard Business School. “That has the potential to change the economics of the Internet business and to redistribute profits yet again.”
In recent decades, the power of industry giants like I.B.M. and Microsoft, which once seemed unassailable, waned as computing shifted from big mainframes to PCs, and from PCs to the Internet. Many analysts say it is now Google that is faced with a less certain future in the face of another shift.