LIRNEasia regularly surveys SEC group D and E (the bottom of the pyramid) teleuse in emerging Asian countries. In the study it was found that less than one percent of the Sri Lankan BOP phone users who are aware of mobile 2.0 services regularly use it. Highlighting this fact we ran an advertisement in the Daily Mirror today.
The advertisement’s objective was to show what the policy makers and regulators can do and thereby what the service providers could do to boost up Mobile 2.0 services in Sri Lanka. The advertisement also indicated, that with these changes it can lead to a App-Store model where it can act as a platform (application store) for mobile content providers to add their applications, with standard contracts from telcos.
Mobile 2.0 at Bottom of the pyramid is project conducted by LIRNEasia. For more details click here
More info about Teleuse@BOP (Survey on SEC D and E) click here
The advertisement ran today in the Daily Mirror Business section