The chicken and egg question when one asks about BOP use of the Internet has always been whether there is relevant content in languages those at the BOP understand. Help is on the way. Both the Wikimedia Foundation and Google are promoting local language content and translations.
Rather than look to experts to get its mojo working, the Wikimedia Foundation, the nonprofit organization that operates the Wikipedias in more than 250 languages, is aiming at the underserved populations of the globe to meet its ambitious goals for growth.
In a speech on Friday at the start of Wikimania, in the restored home of the Polish Baltic Philharmonic, the foundation’s executive director, Sue Gardner, said the foundation planned to double in size in the next year by adding 44 employees and hoped to raise more than $20 million in donations.
Her focus, however, was on the area she called the Global South — India, South America, the Middle East — where the goal is to have 12 percent annual growth in unique visitors, compared with 4 percent in the Global North.