We found people at the BOP in Indonesia claiming they did not use the Internet, yet going into great detail about their use of Facebook. Our colleagues in Africa, RIA, also noted this phenomenon. Western observers are skeptical about the value of a Facebook phone, but perhaps it may make sense in our parts?
A smartphone that gives priority to Facebook services is good for Facebook, but it is unclear whether that is something consumers want. Jan Dawson, a telecommunications analyst at Ovum, said the concept was “a solution to a problem that doesn’t exist.”
“There are lots of people who love Facebook, but I doubt if any of them feel like they need a more Facebook-centric experience on their phones,” he said. “There isn’t anything obviously missing.”
He agreed that it was unlikely that wireless companies would put much support behind such a device, because they are already worried about the way Google and Facebook are supplanting carriers in people’s minds as providers of content and communication services.