We no longer do quantitative and qualitative research on the demand-side of Internet use (except in Myanmar) but it is indeed gratifying to find work that we did in 2012 being described and even replicated at some cost in 2015.
In an attempt to replicate Stork and Galpaya’s observations, Quartz commissioned surveys in Indonesia and Nigeria from Geopoll, a company that contacts respondents across the world using mobile phones. We asked people whether they had used the internet in the prior 30 days. We also asked them if they had used Facebook. Both surveys had 500 respondents each.
It would appear, on the surface, that more people use the internet than use Facebook, a perfectly sensible outcome.
But a closer look at the data (available in full here) shows that 11% of Indonesians who said they used Facebook also said they did not use the internet. In Nigeria, 9% of Facebook users said they do not use the internet. These are largely young people; the median age of respondents with this combination of answers is 25 in Indonesia and 22 in Nigeria.
We thank the writer.