We’ve been tracking Facebook’s transition from the desktop to mobile for a while. In 2012 the process was just beginning. But now, with 3/4ths of its revenues coming from mobile, it looks like the transition is complete.
The world’s largest social network reported on Wednesday that almost three-quarters of its advertising revenue and most of its 1.44 billion users came from cellphones and other mobile devices in the first quarter of the year.
And Facebook is beginning to make a similar transition from text to video, with its users already watching four billion videos a day, an average of four per person (although the view may be more like a glance, since Facebook considers three seconds long enough to count).
“More than any other company right now, they are the single biggest beneficiary of this shift to video and mobile,” said Mark Mahaney, an Internet analyst with RBC Capital Markets. “This growth is going to be more sustainable than people realize.”