In the first iteration, the benefits of MVNOs were marginal. Different brand, perhaps better customer service . . But it appears Google is offering a new model where your handset would jump to the best available signal. Google purchases capacity on multiple networks making this possible.
Instead of signing up with a single carrier, you’d sign-up with a broker—called a mobile virtual network provider—and use the best network available. Today’s carriers would become invisible wholesalers competing to offer access at the cheapest rates. That could save you big money while providing superior service.
Falling in Line
The big carriers will resist this, of course, but it creates opportunities for smaller players like Artemis Networks. The company created a wireless network using what it calls pCell technology. Traditionally, it would have to offer people service plans, just like AT&T and Verizon. Instead, founder Steve Perlman plans to sell the service to virtual network providers