At Sri Lanka’s largest agricultural market a large projection screen overlooks 12 acres of stalls brimming with produce. Traders at the Dambulla market consult the screen to receive up-to-the-minute pricing information on produce being sold in the market. This information helps them negotiate fair prices at any of the market’s 144 booths, says Harsha de Silva, head economist at Sri Lanka-based LIRNEasia, a non-profit organization and IDRC partner that aims to use information and communication technologies (ICTs) to improve the lives of Asia’s people. In the case of the Dambulla market traders, de Silva says farmers can negotiate from a stronger position because information is accessible. Such information is vital to ensuring agricultural markets work efficiently because it helps farmers reduce their transaction costs, according to de Silva.