LIRNEasia is an ideas shop. We live and die by the value of good ideas well communicated. We try to help the organizations that constitute our audience (governments, regulatory agencies, service suppliers and manufacturers in the ICT space) to think new thoughts and implement them in ways that will benefit our people, those at the BOP in emerging Asia. We continually think about how we can do our job better, how we can reinvent ourselves. In this light the long article in the NY Times Magazine seems very relevant.