The Business Standard (Nokia focuses on rural markets) Sapna Agarwal / Pune July 16, 2007The rural markets account for around 5 per cent of the national GSM (Global System for Mobile Communication) handset sales. The figure is expected to rise to 25-30 per cent, adding around 100 million new cellular subscribers by 2009, according to a recent study by LIRNEasia and AC Nielson.