Sri Lanka is a small and densely populated country. When the oldest mobile operator (started business in 1989) says that it is adding 40 towers a month, it shows a real hard push to increase coverage in rural Sri Lanka. The reward is reaching 2 million customers and high customer satisfaction ratings, according to the CEO. Sri Lankan mobile operator Tigo, a unit of Millicom International Cellular, said it had reached two million subscribers in 2008 after heavy investments to expand its network coverage. A statement from the company, formerly known as Celltel Lanka, attributed the growth to “network expansion, the strength of the brand and excellent customer service.
Sri Lanka’s Tigo celco to sidestep price war – LANKA BUSINESS ONLINE Sri Lanka’s mobile service provider Tigo plans to rely on giving better value to increase market share and revenue and not wage a price war with rival local mobile operators, company officials said. “We do not believe that a price war will benefit anybody including the customer. There has to be a balance between price and the profitability of the company,” says Dumindra Ratnayaka, chief executive of Celltel Lanka which operates under the Tigo brand. “It is not a price war that we have in us, that is why we introduced per second billing rather than cutting headline prices,” Ratnayaka told reporters at the opening of Tigo’s new service centre called Tigo Zone. Powered by ScribeFire.