Sri Lanka’s Tigo celco to sidestep price war – LANKA BUSINESS ONLINE Sri Lanka’s mobile service provider Tigo plans to rely on giving better value to increase market share and revenue and not wage a price war with rival local mobile operators, company officials said. “We do not believe that a price war will benefit anybody including the customer. There has to be a balance between price and the profitability of the company,” says Dumindra Ratnayaka, chief executive of Celltel Lanka which operates under the Tigo brand. “It is not a price war that we have in us, that is why we introduced per second billing rather than cutting headline prices,” Ratnayaka told reporters at the opening of Tigo’s new service centre called Tigo Zone. Powered by ScribeFire.