Josh Blumenstock Archives


Blumenstock, JE, Maldeniya, D, & Lokanathan, S

Can we desist from using big data?

Posted on December 25, 2014  /  1 Comments

Reading the interview with Viktor Mayer-Schonberger from which the quotation below is taken, I was reminded of an exchange we had in Doha earlier this month, at ITU Telecom World. What do you have to say to those who are still unsure about ‘Big Data’? To them I say: The only way that you can be in power and not be ‘controlled’ by data is to first understand its power and then use it to your own advantage. Otherwise, you will always be at the receiving end in the balance of power between the ‘big guys’ who analyse data and the ‘every man’ who supplies data – whether consciously or inadvertently. The question was from Dr Shiv Bakhshi, now with Ericsson and whose association with me goes back to the 1990s.