jugaad Archives

A caution on Jugaad

Posted on June 21, 2012  /  1 Comments

Workaround was a key theme across the chapters in our 2008 book. People were doing all sorts of things, like using WiFi to haul data over long distances in Indonesia, that made sense in the specific circumstances, but had no other value. As soon as the Indonesian telecom incumbent provided leased lines, the WiFi use stopped. This was a classic jugaad. A contrast is the budget telecom network model, that came about because companies were trying to deal with the low purchasing power of their customers and the low transaction cost afforded by pre-paid mobile.