Bridging the digital divide is important. It may not be as important as ensuring safe water for all, or adequate healthcare, in terms of meriting investment of scarce public resources, but it is definitely important enough to merit concerted action to remove the artificial barriers to private supply. One of the best ways this can be done is by improving the knowledge that is brought to bear on the process. The optimal way to achieve this is to create an environment within which international best practices are adapted to local circumstances by in-situ policy intellectuals. Some of these local experts could be in regulatory agencies and in government; but the optimal results will be achieved through participatory processes where all stakeholders, including the consumers are represented by knowledgeable experts.