For some time we have been talking about the scarcity and cost of international bandwidth. Looks like it is going to cost people in our part of the world access to sites such as Facebook and YouTube (full article). It appears that distance does matter. And everyone is not actually as close to everyone else as we were told. Of course, distance can be overcome, with money, not the user’s money but the money of the advertiser who believes that particular audiences are worth paying for.