We used to say that the only certainty about demand forecasts for telephony in developing economies was that they were wrong. It appears the same may apply to business strategies. Telenor had more demand for data than they envisaged. Ooredoo is planning to mass market data? Ooredoo’s focus on costlier data services, however, has meant that it fell behind its rivals in signing up subscribers: MPT boasts 18 million customers, while Telenor has 12 million.