The title of the article “Sri Lanka to de-regulate payphone business,” is a little deceptive, but then that is probably not the fault of the Director General, but of the editor of LBO. LANKA BUSINESS ONLINE – LBO Sri Lanka plans to allow third parties to operate payphone booths in an attempt to popularise them in far flung areas outside the city of Colombo, a top official said.The island’s eight public switched telephone network (PSTN) operators will now be allowed to appoint a third party to operate and maintain a public phone booth on a revenue sharing model. “Its a scheme similar to selling lottery tickets, where the lottery operator does not undertake the burden of running, maintaining and collecting the money,” the head of Sri Lanka’s telecom watchdog, Kanchana Ratwatte said.