Is it that the Top of the Pyramid is more into multi-SIM use than the BOP? It appears from the report that multi-SIM use may be higher than was reported by Teleuse@BOP4. Or, it could be indicating that multi-SIM use is on the increase, with greater availability of multi-SIM handsets. CyberMedia Research (CMR), a computer and electronic market research firm said 35 of percent of handsets sold in 2011 could have more than one network connected (multi-subscriber identity module). Around 5.
We want your comments and suggestions in Teleuse@BOP4 questionnaire design In our most recent demand-side ICT study, Teleuse@BOP3, we asked bottom of the pyramid (BOP) phone owners if and how often they used their phone (mobile or fixed) for business purposes or any other financial or work-related purposes. The responses we got were quite encouraging: Teleuse@BOP4 is almost underway. This time, we have decided to seek out the wisdom of the crowds in designing and fine-tuning some of the questions that we ask in Teleuse@BOP4. Responses to the question of business use of phones are important in this research cycle, where we are trying to understand , inter alia, what services (including telecom) would better equip SMEs (many of which are owned by or employ people at the BOP) to participate in the knowledge based economy. Similarly as important are the reasons that prevent greater use of phones for these purposes (trust, alternatives, cost, culture, etc).