How best to name the key theme for the next research cycle? We discussed this at length three years back. Rohan’s original idea was ‘Mobile Multiple Play’. We would have agreed, if not for the reason it already meant something else. Then came ‘Mobile++’.
Mobile social networking is still a small part of the way people use their cell phones, but industry officials expect that use will grow, and not just for teenagers who want to text their friends or send short video clips. Analysts and network providers said that workers will adopt mobile social networking, following the way social network sites, such as Facebook, have begun to grow within workgroups that rely on desktop computers. These experts also expect that there will be affinity groups, such as doctors, engineers, lawyers or even baseball fans, who are linked with wireless devices. Mobile social networking makes sense because mobile devices are personal and they are taken everywhere, offering the potential for transmission of quick ideas or images. Mobile social networks will (and some already do) put video, GPS, text, voice and collaboration into the palm of a user’s hand.
The report examines the untapped potential that the mobile / wireless devices have in provisioning of next generation of business and public services. This report , prepared and published by Mckinsey and Company, can be a very valuable tool for the professionals in the public sector as well as the industry. It makes a point that the next generation of services for the evolving knowledge society would be provisioned through mobile / wireless devices. http://mckinsey.com/clientservice/telecommunications/WirelsUnbnd.