Sri Lanka aims to be paradise for high-end outsourcing By Poornima Weerasekara The need to position Sri Lanka as a provider of top-end, high value adding outsourcing destination was highlighted yesterday at a CEO’s conference, titled “Offshore to Sri Lanka.” The conference organised by the ICT sub-committee of the Ceylon Chamber of Commerce and the World Bank in partnership with the Board of Investment (BOI) and the Information and Telecommunications Agency (ICTA) comprised of industry experts, venture capitalists and over 150 public and private sector CEOs. It aimed to create awareness about Sri Lanka’s potential as an off-shoring destination and to galvanize CEO’s into collectively realizing this potential. “Sri Lanka has the largest number of UK qualified accountants outside of UK. This itself is a unique differentiator to position Sri Lanka as a provider of high quality financial services,” World Bank Senior Economist Ismail Radwan said.