This used to be seen as a challenge. Now it’s “same old, same old.”
The social network, which makes most of its money by including advertising in the news feeds of its users, said about 69 percent of its advertising revenue came from mobile devices, which have become the most common way people tap into the service. Facebook reported that it had 1.39 billion monthly users worldwide in December, up 3.2 percent from September.
“It’s a little bit of same old, same old,” said Debra Aho Williamson, an analyst with the research firm eMarketer, who has followed the company for years. “They continue to make mobile a bigger part of their business.”